




in the pure state
The future of style

The future of style
Technological innovation has always contributed to creating new styles, new habits and new business opportunities. PURÒ™ is born, the patented innovation that
raises the salon to a new standard.
Health of the hair
PURÒ™, after each application, is able to recreate the disulfide bridges
that allow you to retain moisture and make your hair shiny.
Continuous protection
The habitual use of PURÒ™ keeps the hair in its natural structure, restoring the state of health of the hair each time, preparing it to receive the next technical service.

600
+
LOCATIONS
21500
+
SATISFIED CUSTOMERS
2
+
YEARS OF RESEARCH AND DEVELOPMENT
4
PATENTS
PURO'™
News & Events
PURO'™