FREE OXYGEN COMBINES KERATINS
The application of PURÒ™ after washing conveys a large amount
of free oxygen to humid hair.
Free oxygen binds to the keratin structure of the hair,
reconstructing the bonds modified by the technical services and
restoring their natural brightness and hydration, thanks to the
closure of the cuticles.
PURÒ™, after each application, is able
to recreate the disulfide bridges
that allow you to retain moisture
and make your hair shiny.
The habitual use of PURÒ™ keeps the hair in its natural structure, restoring the state of health of the hair each time, preparing it to receive the next technical service.
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